Video is the fastest growing, and most immersive,
advertising and marketing tool on the internet right now.
Great motion content doesn’t need to cost a fortune but it does have to sound good, look good, and tell a great story.
While some clients still need big production, big budget television commercials I concentrate on providing you with great video content that’s right-sized for your web use, and for presentations in meetings and at your industry conferences. My goal is to make video with impact that tells an authentic story, and looks great on multiple platforms.
My company provides multiple video services. As the author of five technical books I can deliver scriptwriting that aligns with your marketing strategies. With extensive experience in photography our lighting and composition will elevate your messages with the production values you expect. As a former advertising agency creative director I understand the value of collaboration. My aim is to make your project work hard, look great and sound amazing by working as partners.
So, what’s my process? The same technical advances that put so much power in phones and tablets is also driving video production. New cameras are smaller and easier to handle while delivering better results. This means the large crews that were typical in past generations of video production can be slimmed down. A lot. It also means we can work on scenes with multiple cameras, simultaneously, for more efficient coverage.
I like to work with very small crews. On a typical interview project I’ll work with one assistant. We own the gear we use so we know it well and are able to do your work without hesitation. Most of our recent projects have been unscripted interviews, which require delicate but steady direction. We try to create spaces/situations in which interviewees can feel comfortable to tell their authentic stories. By keeping the crew small there can be a greater sense of intimacy, and the “real people” in front of our cameras aren’t overwhelmed or intimidated by the hustle and spectacle of big productions.
We believe in capturing content that doesn’t become quickly obsolete so we can shoot our videos in 4K resolution, if you need it. All of our shooting cameras are 4K capable. Since every project you do can be different we match the gear to the job parameters.
I understand how critical good sound is so we bring a selection of hand-picked microphones and support gear to your projects. We choose microphones the way carpenters choose tools. If we need lavaliere microphones we select those. If we need shotgun microphones we have an array of those to choose from as well. We want your project to “look” good even when you have your eyes closed.
While “available light” can work in some instances we know that you’ll need much of your content to be well lit. I’ve written three technical books on lighting for photographers and understand how to light quickly and beautifully. To do it well I’ve invested in a number of state-of-the-art LED lights that deliver perfect color without the heat older types of lights created. With cool and comfortable lighting subjects can focus on their interviews without distraction. It’s a cool way to work.
Smaller crews and practiced efficiency means you’ll spend less on production and have more resources left for your editing process. After we shoot your video content we’ll send along a scratch track of all the good takes. You can be as involved in the editing as you want. Many times clients give me general direction so I can work quickly with an editor to provide a “first pass” edit. Then the discussion begins and we nudge the program in the right direction together.
Not every project needs to be a big deal but all of them should look and sound good. You may only need me on site for half a day of shooting and then only need a few hours of editing. I’m happy to do the smaller stuff. From multi-day assignments that take us out of the country to quick turns right here in Austin my goal is to give you the right sized program with the right sized budget, on schedule. Our best “secret weapon” is to build a great rapport with everyone involved; it’s more productive and more fun.
And while we’re working on your video you might need some great still photos to match. We’re ready to do that as well. It’s that “full service” thing…